This in turn leads to the need to report back the success rates to advertisers (proving how many people are looking at the adverts). So this results in service providers (Google, Amazon, Facebook, Twitter, etc) needing to analyse your content and behaviour (what do you stop to read or look at) to target the right people. This in turn gets them higher revenue from advertisers as this type of advertising is more valuable. Service providers also realised the power of being able to target adverts to specific niches of users based on their interests. If plain advertising was sufficient then yes it could fund services online but as we the users got better and better at blocking adverts, the game started to change. We already see this with many decentralised social networks and even cloud hosting services, and many have even moved to proper peer-to-peer services where the data moves between the computers themselves. So yes one alternative is that services get decentralised and operate on smaller nodes/hubs where they can take on and reflect local cultures or interests and be cheaper to maintain. So we are often free to download open source software but to have it work for cloud sync or be available to the public does cost money to host and have network access. There are open source products, but the cost is often the hosting required for it to be shared and used by many people. The problem is that very large centralised services cost a lot of money to operate. I fully realise that a service is never fully free as someone has to pay for the hosting, administration and moderation, and that is either funded by a sponsor, advertisements, or us paying to subscribe. I’m noticing more and more from hearings and also documentaries such as The Social Dilemma that we are not the customers of these free services, but the advertisers are the customers, and we are the product. ![]() The purpose of this page is to offer some alternatives to the traditional centralised Big Tech services such as Google, Facebook, Twitter, Instagram, etc. Tips on using an Anytone 878 with an Openspot. ![]()
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